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Largest Jewellery market

According to a recent KPMG study the largest Jewellery market is :

United States with a market share of 30.8%
Japan, India and China and the Middle East each with 8 - 9% and
Italy with 5%.

We predict a dramatic change in market shares by 2015, where the market share is

The United States will have dropped to around 25%
China and India will increase theirs to over 13%
The Middle East will remain more or less constant at 9%
Europeís and Japanís market share will be less than 4% for Japan, and
Less than 3% for the biggest individual European countries, Italy and the UK.

Diamonds are forever

You may be familiar with the term, 'Diamonds are Forever'. It is made popular by the De Beers advertising campaigns and for good reason. They have been used throughout the ages as bearers of mystic powers and incredible beauty. Not only are these diamonds rare in numbers but also in the number of skilled artisans that can complement their exquisite beauty.

Part of the credit for the almost mythical reverence to diamonds throughout the years belongs to the fact that these beauties are quite rare in their most sought after gemstone quality form. Through the centuries they have been revered and admired by many civilizations. When it comes to history, diamonds have a very long and fascinating record as one of the most intriguing gemstones on the planet. Forged billions of years ago, long before dinosaurs roamed the planet, they have survived the forces of nature to reach us.

Silver jewellery should be given extra care

Silver jewellery is not expensive. Silver Jewellery has a textured or satin finish so it should be given more care. Do not keep them in contact with oxidized Jewellery, pearls or absorbent stones. Before packing donít forget to dry your wet jewellery. The finishes are achieved with lots of care and it should be maintained accordingly. With clean soft cloth polish your jewellery.

To keep the jewels tarnish free, you can use silica gel packs to keep dry, do not always use body scents on them directly. You can also soak them in warm soap water and use a soft bristled brush. Often a green or black residue is formed on large silver jewels due to the bodyís chemicals. But they can be cleaned easily. Remember to wear your silver Jewellery as much as possible because Wearing them actually keeps them polished and less tarnished. A rinse-off liquid cleaner is best for tarnish to clean your ornaments.


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