In addition, where earlier gold was almost the only choice, nowadays platinum, diamonds and even stones rule the rooster. The likes of exclusive platinum or combination of metals, diamond encrusted rings and earrings dominate the scene, though smaller trinkets also appear in the picture. The exclusive men's' jewelry showrooms have mushroomed in the last few years, catering to the growing need of the contemporary generation. Urban men, who like to appear trendy, are also taking to the ornaments to add a hip look to their appearances.

One common method is ultrasonic cleaning, which uses frequency waves to clean gemstones. They can be cleaned in the same mild detergent and water solution as other gemstones, and delicately scrubbed with a very soft brush. Designer jewellery can cover the gamut of rings, engagement and wedding rings, watches, necklaces and pendants, bracelets and anklets, cuff links, tiaras and other unusual pieces.

Hairdryers should never be used to dry freshly-cleaned gemstones, and no pieces should ever come in contact with chlorine. It is crucial to protect antique jewellery as a whole, in order to maintain as much value as possible over time.

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